Sunday, July 15, 2012

My Adidas Tribute Logo

Yes, I have a new tribute logo. Why? Let me explain.

As some of you may know, I have had this blog since September 2011. Initially, it was about having some fun, inspiring myself and seeing if I could get New Balance to play the game with me. I didn't expect it to be read by so many people and I certainly didn't expect to be inspiring others to run. It has been a fulfilling trip. The only real limitation has been the direct tie to New Balance. The folks at New Balance corporate didn't seem to care that I was giving them free publicity. That's OK, I know how brand teams are. They are a pretty self serving bunch. It doesn't change my relationship with the company. I am still a fan and I love their shoes. The one good thing about focusing on New Balance was that I made a friend in Jeff Mach who owns the Chicago area New Balance stores. He is a great human being and has a very passionate group of people in his stores. Please shop there in person if you have the chance and if you must shop online, they benefit from online sales here.

Here's the old New Balance tribute logo for those of you who have forgotten already:

Even though I have received free books to review and a running shirt sample from Jeff Mach, Adidas gets the honor of being the first running shoe company to send me pre-release shoes to try and blog about. I was very open about how exciting this was to me. It's a big milestone in the history of this humble little blog. I am very grateful to them and in honor of it, I am sporting an Adidas tribute logo.

I just want to reiterate. This is not about thumbing my nose at New Balance. It's more about opening-up the theme of the site. In future, I can see me creating more tribute logos and I'm open to doing it for companies I have had no connection with. It can be a fun thing to keep things interesting.

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